Deconstructing Media Messages – Racism

Whose message is this? Who created or paid for it? Why?

Intel Company has paid for it to promote their latest technology,Intel Core 2 Duo Dual Processor.

Who is the “target audience”? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this?

Target audience is the bosses who seeks new technologies,the ones who interests in computers,the ones who are seeking performance and multitasking at work enviromenment.

What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)

We see Intel logo upper right side.We see a white man who is boss standing middle of tables and black men who are athletes ready to run near tables.We also see their slogan middle of print ad and more detailed explanation is lower part of the print ad.

What is the “subtext” of the message? (What do you think is the hidden or unstated meaning?)

-Smart white men controls, fast black men.

-White men does mental,black men does physical work.

-Using white man as boss and  six black man as a worker does a have racism meaning altough it’s not intended to.

What kind of lifestyle is presented?

The lifestyle wanted to be present was office environment,worklife.But using athletes in that print ad makes you think its sports ad at first impression.

What values are expressed?

Performance, efficiency and speed values are expressed.

What “tools of persuasion” are used?

Assosication and simple solution methods are used.Association used by showing athletes who runs fast in terms of speed.Speed is key part of that product.

Simple solution is used by print ad shows what Intel Core 2 Duo does in a simple sentence.

What positive messages are presented? What negative messages are presented?

The positive part is the ones they introduce details about what Intel Core 2 Duo does,what’sthe benefits of it.Negative part was how does it work.They showed it as 6 black atheletes controlled by 1 white man which is their boss,leads to have meaning of racism.

What groups of people does this message empower? What groups does it disempower? How doesthis serve the media maker’s interests?

This advertising empower the bosses who thinks having a latest,new technology in their work enviroment.I think the ones who disempower the black people who does work in office.

What part of the story is not being told? How and where could you get more?

The price,more specific details of product,payment terms,how to install is not being told.We can those information from their websites.

Deconstructing Media Messages – Gender

• Whose message is this? Who created or paid for it? Why?

The message owner is Ikea,famous Swedish decoration,furniture producer.They wanted to promote their new collection of beds,Sultan Mattress.

• Who is the “target audience”? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this?

Target audience is especially for women.Because women tend to think more about decoration in their house rather than men.Beside they are targeting women who suffer from sleep deprivation.

• What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)

Text of message  on top is ‘’sleep well,become beautiful’’.Then text message continues at lower right ‘’new sultan mattress collection from 195 to 4.295’’.There is also women  on left who is without make-up,bad hair,looks dirty with ragged clothes,and right same women with make-up looks fresh with proper clean clothes and hair.

There is also Ikea logo under the price tag.

•  What is the “subtext” of the message? (What do you think is the hidden or unstated meaning?)

Possible subtexts are;

–The bed is comfortable only for women.What about men?

-The women on the left looks like drug,alcohol addict rather then women who suffer sleep deprivation.It’s example of extreme usage.No women who suffer from sleep deprivation tend to look that way even they have to get up early and go to work,school etc.

-If you sleep on sultan matress how negative mood you are,you will get up in positive mood.

-It’s for single womens who lives alone,not housewifes?

-Is that bed only fix sleep deprivation and physical beauty,what about inner positive feelings?

•  What kind of lifestyle is presented?

The lifestyle presented may be varies customer to customer.It can be for housewifes or women who get early and goes to work.But i think its especially for single womens.

• What values are expressed?

Beauty value is expressed in that printed media.It’s done by showing same women ugly and beautiful way.

• What “tools of persuasion” are used?

Association,Fear and Simple Solution tools are used.

Association is used because it links product which is bed with beauty.

Fear is used because it shows ugly side of beautiful women,and catches the consumer by ‘’result of this ugliness is lack of sleeping well’’ and giving a solution by purchasing new series of Ikea bed.

Simple solution is used because it’s suggesting just only new series of bed for being more beautiful.

•  What positive messages are presented? What negative messages are presented?

Promoting their new series of beds price are positive.There is no strict single price,as they say price differs  195 to 4295.So in consumers mind it will recognize as cheap.

As negative side being beautiful only tied to sleeping well only on Ikea beds.

•  What groups of people does this message empower? What groups does it disempower? How does this serve the media maker’s interests?

This advertising mostly empowers women not men.Women tend to think more about themselves rather then men beside they think about their home furniture rather than men.Men consumer disempowers the message.

•  What part of the story is not being told? How and where could you get more information about the untold stories?

Whats the key technology in those new series of Ikea bed.It’s untold.We dont get details about it.If the details of bed listed on their website,we can get information from there.

Turkey 2014 Elections for Presidental

Turkey 2014 Elections for Presidental

We had 3 candidates for 2014 Elections.

Prof Dr.Ekmeleddin İhsanoğlu-Political slogan was ‘’Ekmek için Ekmeleddin’’.Election song,commercials appeared on TV as well as newspapers,billboards.

Recep Tayyip Erdoğan-Political slogan was ‘’Zengin ve Özgür Türkiye’’.Election song,tv commercials and new logo is done during the campaign.Also newspapers and billboards used.

Selahattin Demirtaş-Political slogan was ‘’Bir Cumhurbaşkanı Düşünün’’.Commercials appeared on Tv’s as well as advertisement on billboards.

 

Where do we get information during Elections 2014?

I get news from social media like twitter and beside well known website around Turkey,Ekşi Sözlük.

We can get information from from Tv too during election.But those are not realible according to polticial views of those channels.

My parents got information and news from newspapers and watched election night during TV.

Persuasive Appeals

Prof Dr.Ekmeleddin İhsanoğlu appeals as pathos.Focuses emotions of voters by his opinions and soft,reliable,calm looking.He is also have reputation among overseas by academic background and career.

Recep Tayyip Erdoğan appeals as ethos.Focuses credibility,authority of voters by his career during being leader of AKP which is won past elections since 2001.Also his supporters call him as ‘’uzun adam’’ ‘’milletin adamı’’ which is spread on social media.

Selahattin Demirtaş appeals as logos.Focuses logic,facts of voters by his integrative speaking in TV’s.Altough he had a background of BDP-HDP he won many votes from artists,liberal minded people.

Commercial of Ekmeleddin İhsanoğlu

Advertisement and advocacy genres represented in commerical.It was advertising candidate of CHP-MHP,Ekmeleddin İhsanoğlu.Slogan was supported by key ideas.Just like ‘’birlik için’’ , ‘’dirlik için’’,’’sevgi için’’ etc.Profiles of Turkish people used in commercial,young people,old people,children,father,mothers,families to show commercial and candidate covers all parts of community.

Commercial of Recep Tayyip Erdoğan

Advertisement and advocacy genres represented in commerical.It was advertising candidate of AKP,Recep Tayyip Erdoğan.Commercial started by candidates voice,reading a poem than it shows different profiles of Turkish community going over to Ankara,carrying parts of Presidental Seal.

Commercial of Selahattin Demirtaş

Entertainment,advertisement and advocacy represented in commercial.It was advertising candidate of HPD,Selahattin Demirtaş.Commercial is supported by election song and showing ideas of candidate.There is no acting or using of any profiles of Turkish people,it’s just showing the ideas of candidate with entertaining election song.

Turkcell 300 Spartans Turbo Internet Speed Commercial

Who created this message?

Commercial itself was funny.You wont expect it as a internet speed commercial until last minute.It was kind a interesting commercial.300 Spartans trademark made it effective I think. Powerful Turkcell brand name is used to catch customers who needs good internet speed  and technology.Message of the commercial was ’’internet speed is important when watching video’’.

What creative techniques are used to attract my attention?

The first  11 seconds of commercial was same exactly as the original movie.There are enemy of 300 Spartans walking to them and camera shows Spartants leader Leonidas. Costumes,lights,camera angle makes you think like it was about 300 Spartan movie,but after 11^th  seconds of commercial you realize its commercial because cast talking in Turkish,but yet you don’t have any idea which brand is it.Until  59^th second of commercial there is funny dialog between Leonidas and its soldiers.One of soldier says that ‘’we are not 300 Spartans,we are just 3 people because viewer of this movie has low internet speed so we don’t appear’’.After 59^th second you see a young man watching the 300 Spartan movie on his phone and he’is really anxious about the speed.Then there it’s key part of commercial.Turkcell shown and it’s says ‘’we have high speed of internet for mobile phones,you will not get delay’’ and as result young man got relax with his speed at the end of commercial.

How might different people understand this message differently from me?

The commercial message was about ‘’ internet speed,video delay’’ so as far as you watching something from internet,you will have idea about this delays.If someone who never watched something on internet,may not able to understand the concept of the commercial.

Beside If you are unfamiliar with movie itself,commercial may not be funny to you at all.I think Turkcell focused on young people who watches something from their phone,have a capable of learning new technology.

What lifestyles, values and points of view are represented in, or omitted from, this message?

The lifestyle represented in was the people who capable of using new technology,capable ofusing smartphones.It’s mainly focusing on people who watch something on their smartphones,so these people who are aware of video delays,internet speed, etc.So Turkcell show itself as faster internet provider for current and potential customers.

Why is this message being sent?

Turkcell is in charge of creating the commercial and message.They want to show itself as provider of Turbo Internet Speed for smartphones.They are aiming for smartphone user who needs higher internet speeds.Turkcell profits from the message and current Turkcell customer or potential customer benefits from it.Who loses? I think it’s the other communication providers such as Avea,Vodafone.

Turkish Media in a Nutshell

First Post

Hello fellow readers,

This blog idea came up with the lesson MED101 Introduction to Media Literacy lecture,you will be reading my ideas about media,media commercials and such during the term.

I hope you enjoy it.

Alican.